In the emerging data economy, businesses will compete based on how they use data.

Companies are looking to:

  • retain and attract top talent
  • innovate their business operations
  • better target high-value customers
  • bring more competitive products to market, faster
  • create engaging customer experiences that build loyalty

And to do this, uncovering deep, actionable insights can help businesses lay the foundation for success in the new digital era. The most successful companies have built a data-driven culture by embedding data and analytics into the very fabric of how they operate, enabling them to unleash the potential to drive significant business value.

Data management and Big Data

Real-time big data isn’t just a process for storing petabytes or exabytes of data in a data warehouse

  • It’s about the ability to make better decisions and take meaningful actions at the right time.
  • It’s about detecting fraud while someone is swiping a credit card, or
  • triggering an offer while a shopper is standing on a checkout line, or
  • placing an ad on a website while someone is reading a specific article.

It’s about combining and analyzing data so you can take the right action, at the right time, and at the right place.

Michael Minelli, co-author of Big
Data, Big Analytics



If you are looking to Accelerating the use of Big Data and lay the foundations for good Data Management within your Company and a business partnership that enable your long term Strategy.

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